Category Archives: Marketing

Like Is Not Enough

Posted on March 19, 2012 by

“All You Need Is Love” — Lennon/McCartney, The Beatles Facebook over the past several years has done the unexpected in creating exponentially vast usage of the noun/verb Like. This has been fun for those of us who indulge in broadly … Continue reading →

Posted in Brand, Business, Marketing | Tagged , , , , , , | 3 Comments

Say It Loud

Posted on November 7, 2011 by

I like that people are speaking out.  I like that customers are letting corporations know what they think.  It’s good for democracy and free enterprise.  It’s great for business. Last week one individual, 27-year-old art gallery owner Kristen Christian, kicked off a true grass-roots movement … Continue reading →

Posted in Business, Government, Management, Marketing | Tagged , , , , , | 1 Comment

Brand vs. Direct: Must We Choose?

Posted on November 1, 2011 by

My distinguished colleague Gene Del Vecchio sent me some insightful follow-up thoughts to my post last week on advertising.  Gene’s credentials in this area are much deeper than my own, with more than 30 years of advertising experiencing rising to the … Continue reading →

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Evolving The Ad Measure

Posted on October 24, 2011 by

Last week I spent a day and a half at a four-day conference in Los Angeles known as Digital Hollywood.  I can remember speaking at this conference a number of times back in the bygone CD-ROM years, when QuickTime v1.0 was all … Continue reading →

Posted in Business, Marketing, Media, Technology, Television | Tagged , , , , , , , , | 1 Comment